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Nothing's too good for our four-legged friends. Leona Hemsley's dog knows all too well the perks of being a pampered pup after receiving his inheritance of $12 million this year. Celebs wear their dogs as fashion accessories with complete head to paw outfits, schlepping them in bags costing more than many peoples cars. As members of the family, dogs now get medical attention including expensive surgeries and spa treatments. You wouldn't leave a child home alone all day, so now we have doggy day care.


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Junk food will never do for our little darlings. If we eat healthy and organic so should Max( Dogs have people names now don't ya know?)

Maybe our dogs deserve to be pampered pooches. Studies have proven the emotional and physical benefits of having a furry friend. Pet owners are healthier and live longer. Many hospitals and nursing homes have introduced dog companions to their patients as a comfort. Dogs are being used to help children improve their reading skills by reading to a nonjudgmental and patient listener.

For a bird-dog's eye view of all the cultural touchpoints that define dog life today, see Marketplace.